Building Real Connections How Cannabis Brands Can Crush It with Email Marketing
(Without Getting Shadowbanned Again đ)
Letâs face itâmarketing a cannabis brand isnât exactly a walk in the park. Between social media bans, ad restrictions, and shifting state laws, it can feel like youâre shouting into the void some days.
But you know what no one can take away from you?
đŹ Your email list.
At Kush Media Group, we work with cannabis brands who are tired of relying on platforms that donât want them. So, we help them go straight to the sourceâtheir own audience.
Hereâs how to build real relationships, keep your community hyped, and turn inboxes into goldmines (in the most compliant way possible, of course).
Why Email Is the Real MVP for Cannabis Brands
Letâs break it down:
- You OWN it. (Meta canât âaccidentallyâ delete it.)
- You can SAY what you want (within reasonâyou still gotta be smart).
- It drives actual sales.
- Andâbonusâitâs way cheaper than throwing money into a black hole of digital ads.
Email marketing lets you speak directly to the people who care. And it keeps you top-of-mind in between dispensary runs.
So, How Do You Make Email Work for Your Brand?
1. Build Your List (the Right Way)
No sketchy list-buying hereâjust authentic growth. Try:
- Pop-ups with an irresistible offer.
- A âJoin Our Communityâ box on your site.
- QR codes in your shop or at events.
- Swag giveaways in exchange for sign-ups.
Tip: Make it worth their while. People are more likely to give you their email if they know youâre not gonna spam them with boring stuff.
2. Keep It Personal(ized)
Want people to actually read your emails? Segment your list. That way youâre not sending vape cartridge updates to a flower-only crew.
Break it down by:
- Past purchases
- Location (hello, state laws)
- Interests
- VIPs vs. new subs
More relevance = more clicks = more đ°.
3. Donât Just SellâGive Value
Nobody wants to feel like theyâre being pitched all the time. Think about what youâd want to read.
Try mixing in:
- Fun facts about cannabinoids
- Staff picks or how-tos
- Customer stories
- Sneak peeks of new drops
- Behind-the-scenes biz updates
And yes, promos tooâbut make sure theyâre exciting and exclusive. Your email list should feel like a VIP club, not a flyer bin.
4. Make Your Subject Lines Un-skippable
Your subject line is the gatekeeper. Make it:
- Punchy
- Intriguing
- Under 50 characters
- A little cheeky (if thatâs your vibe)
And don’t sleep on the preheaderâthatâs your second chance to hook âem.
Examples:
- âPsst…something new just dropped đâ
- âYouâre gonna want this for the weekend đ„â
5. Always Include a CTA (Call-To-Action)
Whether itâs “Shop Now,” “Try This Strain,” or “RSVP Here,” tell people what you want them to do. Keep it bold, clickable, and clear.
Youâre not just writing a pretty newsletterâyou want action!
6. Track the Wins (and the âehhhâ stuff)
The cool thing about email is you can actually measure whatâs working:
- Open rates = did your subject line slap?
- Clicks = was the content đ„ or blah?
- Unsubs = did you email too much or miss the mark?
Tweak. Repeat. Grow.
7. Show Up Consistently
Email once and ghost your audience for months? Nah.
Aim for once a week or every other week. Regular emails keep you in their brainsâand inboxesâwithout being annoying.
Need ideas? Weâve got a content calendar ready for you. đ
Wrap-Up: You Got This đȘ
Email is more than a marketing toolâitâs your direct line to the people who actually want to hear from you. Build the relationship, deliver real value, and watch your brand loyalty (and sales) climb.
At Kush Media Group, we help cannabis brands create email strategies that feel good and convert. Want in?
đ© Letâs create emails your customers canât wait to open.
