5 Ways to Increase Website Traffic for Cannabis Businesses
When it comes to promoting a cannabis business, there are a number of unique challenges that need to be considered.
First, we work in a highly-regulated (and still stigmatized) industry which means that many traditional marketing channels are simply not available to us. Secondly, the cannabis industry is still relatively new which means that there is a lot of misinformation out there about what does and doesn’t work when it comes to marketing a cannabis business.
That being said, there are a number of strategies that cannabis businesses can use to satisfy the Squares (stay within regulations, comply with best practices, etc.) while also reaching your Abstract Shapes and driving real results.
Here are 5 of our favorites:
1. Invest in SEO
If you want your cannabis business to be found online, then you need to invest in SEO. SEO is the process of optimizing your website and your online content for search engines.
This means using the right keywords, creating informative and engaging content, and making sure that your website is easy to navigate.
By investing in SEO, you’ll be able to increase your website’s visibility in search engine results pages (SERPs), which will ultimately lead to more website traffic and customers.
2. Harness the power of social media
Yeehaw! Time to saddle up for social. We all know social media is a powerful tool that can be used to reach new audiences, engage with customers, and promote your cannabis business.
However, it’s important to use social media the right way. This means creating informative and engaging content, participating in relevant online conversations, and staying up-to-date on the latest industry news and trends.
When you get your business out there on social media, you can drive traffic to your website, increase brand awareness, and build relationships with customers and industry influencers. It’s a win-win-win-win.
3. Build a high-value site
Many people become obsessed with solving the almighty Algorithm by keyword stuffing their website so it is “optimized.”
However, this will only get you so far. (Hint: not very far at all.)
The Algorithm is not pleased by our lowly attempts to appease it.
If you want to attract high-quality traffic that converts, you need to create a high-value website.
What makes a website high value? This means having informative and well-written content, an easy-to-navigate design, and a robust user experience.
It also means making sure that your website is mobile-friendly and compliant with all the latest industry regulations. (Cannabis businesses have enough to worry about without getting slapped with a hefty fine for non-compliance.)
Sure, the Algorithm won’t smite ye’ for keyword stuffing but it will get you on Google’s naughty list.
If you really want to make an impact (and have a site you can be proud of), you gotta do it right.
4. Implement Google Analytics
Repeat after me: data is your friend.
Investing in SEO and building a high-value website is great but, if you’re not tracking your progress, you won’t be able to tell if your efforts are paying off.
This is where Google Analytics comes in.
Google Analytics is a free tool that allows you to track your website’s traffic and performance. With Analytics, you can see how people are finding your site, which pages they’re interacting with, and how long they’re spending on your site.
You can also use Analytics to track your website’s conversion rate and goal completions. This allows you to see which marketing efforts are driving the most results so you can adjust your strategy accordingly.
5. Promote your content
You’ve created informative and engaging content, optimized your website for SEO, and implemented Google Analytics to track your progress. Now it’s time to promote your content and get it in front of new eyes.
There are a number of ways to do this, such as guest blogging, social media promotion, gaining backlinks, influencer marketing, and email marketing.
Did you know email marketing has a return on investment (ROI) of $36 for every $1 spent?
Um, hi. That’s amazing.
Not only is email marketing effective, but it’s also affordable and easy to set up. You can use an email marketing service like MailChimp or Constant Contact to get started.
Don’t have the time, skills, or desire to DIY email marketing? Kush Media Group offers email marketing services that are designed to increase website traffic and grow your cannabis business. We’ll do all the heavy lifting while you handle the good-good stuff only you are good at.
Ready to take your website traffic to new heights? Kush Media Group can help. We offer a variety of digital marketing services, including SEO, content marketing, social media content creation, and web design that’ll blow ‘ya mind. 🤯