Email marketing is kind of like that awkward teenage phase we all go through. It can be really uncomfortable. It can give big First Date Ever energy. How do you start? What do you say? Do you look ok? Does your breath stink?
Ok, maybe not the last one. But you get the idea. You don’t want anyone swiping left on your marketing campaign. Understanding your audience, designing a good-looking, functional email, and writing copy that hits can leave you wishing you had a First Date Godmother.
Hi, we’re Kush Media and we’re here to help. No wand is needed.
It’s not magic, it’s marketing.
Here are five tips to help you make email marketing less awkward:
1. Find Your Voice
The first step in making email marketing less awkward is to find your voice. What does your brand sound like? Be consistent in the tone and style of your emails so that your subscribers know what to expect from you. Whether you’re serious or sarcastic, formal or casual, make sure your emails reflect the type of relationship you want to have with your subscribers.
2. Be Yourself
Once you’ve found your voice, it’s time to start being yourself. In other words, be genuine. Your subscribers can tell when you’re being inauthentic, and it’s a turn-off. So rather than trying to be someone you’re not, just be yourself. Share your stories, show your personality, and let your subscribers get to know the real you. They’ll appreciate it (and they’ll be more likely to stick around).
3. Clean Yourself Up
Email marketing doesn’t have to be complicated. In fact, keeping things simple is usually best. Overthinking things will just make them more awkward (trust me, I know from experience). So before hitting “send” on your next email campaign, ask yourself if you’re overcomplicating things. If the answer is yes, scale back and simplify. Less is more. Your subscribers will thank you for it.
4. Take Your Time
Rome wasn’t built in a day—and neither was a successful email marketing campaign. Building a loyal subscriber base takes time, patience, and consistency. So don’t get discouraged if you don’t see results overnight. Just keep doing what you’re doing and eventually, things will start falling into place.
5. Look Good Doing It
Last but not least, make sure your emails look good. This means using professional fonts, clean design elements, and clear calls to action. Remember, first impressions matter… so take the time to make yours count!
Don’t let email marketing intimidate you! By following these five tips, you can make email marketing less awkward and more enjoyable for both you and your subscribers. So go out there and start building those relationships!
Need your Email Marketing Godmother to step in and help you out?
Kush Media Group specializes in digital marketing for cannabis. We’re experts in email marketing, and we’re here to help you build strong, lasting relationships with your subscribers. So if you’re struggling with email marketing, or just want some extra support, contact us today to learn more about our services. We promise it won’t be awkward.
Not sure where to start?