Marketing 101 With Kush Media Co!
How to Market Your CBD Products Effectively
What is CBD?
Cannabidiol (CBD), is one of many cannabinoids, or chemical compounds found in the cannabis plant. It contains similar medicinal benefits as cannabis (THC), just without the psychoactive effects. CBD can also be extracted from the hemp plant, which has significantly less THC than cannabis.
Why is CBD Marketing so Important?
There is a huge CBD marketing craze happening. With the world becoming more internet-based as the days pass, the surge of online CBD marketing can’t be ignored. Whether it is a CBD-related advertisement on Facebook or an online campaign advertising a new online CBD shop, CBD marketing is evolving at an extremely fast rate. Why is CBD marketing so important though? With so much competition on the rise, you want your products to stand out from the rest, and not get lost in the mix of other CBD pop-ups and advertisements.
-
CBD marketing aids in finding new customers. High Yield Insights conducted a study which showed that over 40% of adults over 21 would consider trying CBD. This number will continue to grow, making it even more prevalent to find new customers through CBD marketing.
-
CBD is becoming more popular and accessible every day. With more businesses specializing in CBD opening up everyday, it’s important to market yourself in a way that stands out from the rest. The best way to make this possible is to keep your customers updated constantly with new information. Stay engaged with your audience by providing video and other digital content as well as insight as to how CBD marketing can benefit you.
- CBD marketing helps to retain customers and keep them coming back for more. Providing current and truthful testimonials from happy customers will greatly help your reputation and bring in an even bigger client base. A referral program or offering discounts will even help to encourage customers to share the love and tell their friends about your business!
Online CBD Advertising and Marketing Strategies
Cowen research studies show that CBD sales are estimated to reach over $16 billion by the year 2025. Getting involved in this consumer market requires consistency and diligence. By utilizing some of the following marketing tips, you can become a master of CBD marketing!
-
Attending trade shows is one way to share your name with new prospects and keep word-of-mouth marketing alive! Trade shows give you the opportunity to meet other industry members face to face and share your CBD direct marketing ideas and demonstrate what your company has to offer.
-
Make search engine optimization (SEO) a top focus when writing blogs and web pages. SEO can be difficult to execute but is the most organic way to build your brand online. The proper use of SEO will result in you being seen as a trusted, knowledgeable source throughout the industry.
-
Providing and growing content will cause your online traffic to grow! There are specific keywords, phrases, and word counts for search engine optimization that should be taken into account when writing material. Consistently providing new content will boost your credibility as a business and educational outlet.
Ultimately, CBD marketing is extremely important for anyone involved in the cannabis community and looking to sell quality, CBD products while standing apart from the rest. CBD marketing will help you to obtain new customers and retain the current ones. Staying consistent online with content and educational updates will keep customers interested, involved, and coming back for more. Research shows that retail CBD sales will reach $16 billion by 2025, this means properly using CBD advertising to build client relationships, find prospects, and share your product with the industry!
